SEGA/ATLUS and animate Launch First-Ever Global Project! Year-Long Collaboration Featuring Popular IPs at animate Stores Worldwide

SEGA CORPORATION and Animate Co., Ltd. have today announced the launch of a major cross-regional project, introducing a year-long series of collaborations featuring SEGA Group IPs at animate stores both in Japan and overseas. This global-scale initiative marks the first collaboration of its kind for both SEGA and animate, spanning across SEGA Group's IP portfolio. The companies are also pleased to announce the schedule for each collaboration.

With featuring 8 globally renowned IPs of SEGA and its group companies, ATLUS and Rovio Entertainment, this project provides fans with an immersive experience through exhibitions, hands-on gameplays, merchandise, and Cafe Gratte*1 collaborations at over 140 animate stores in Japan and overseas. 

The IPs featured in this collaboration are Sonic The Hedgehog, PUYOPUYO, HATSUNE MIKU: COLORFUL STAGE!, the Persona series (ATLUS), Metaphor: ReFantazio (ATLUS), Yakuza / Like a Dragon, Angry Birds (Rovio), and Sakura Wars (listed in order of the event schedule). These events will be held in phases at animate stores in Japan and overseas starting from June 2026.

SEGA promotes Transmedia Strategy, expanding its rich IP assets not only in games but also across various media and products, such as video content and live music events. Through this initiative with animate, one of Japan's largest anime shops, the companies aim to deliver a one-of-a-kind experience that transcends the boundaries of region and generation.
■ Event Information
Sonic The Hedgehog
 
Event Period: June 6 - June 21, 2026 
Locations: animate Shanghai Flagship Store, animate Wujiaochang, animate Chengdu, animate Hangzhou (*3), animate Taipei (*3), animate KOREA main store Hongdae (*3), animate Bangkok (*3), animate Kuala Lumpur (*3), animate Los Angeles (*3)
 [The fair will run until June 28.]

Event Period: June 6 - June 28, 2026 
Locations: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Guangzhou, animate Hong Kong, animate Taichung, animate Kaohsiung, animate KOREA Busan, animate KOREA Jamsil Lotte, animate Future Park Rangsit, animate London, animate Online Shop

Event Period: June 6 - June 28, 2026
Locations: animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou, animate Hong Kong, animate Taipei, animate KOREA main store Hongdae, animate KOREA Jamsil Lotte, animate Bangkok, animate Kuala Lumpur

PUYOPUYO 

 Event Period / Locations: Scheduled for around February 2027 / animate stores (domestic and overseas)

Event Period / Locations: Scheduled for around February 2027 / animate stores (domestic and overseas) July 11 - August 2, 2026 / animate Hong Kong, animate Taipei, animate Bangkok, animate Kuala Lumpur July 18 - August 9, 2026 / animate KOREA main store Hongdae, animate KOREA Jamsil Lotte July 25 - August 16, 2026 / animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou

HATSUNE MIKU: COLORFUL STAGE! 
 
Event Period / Locations: August 1 - August 31, 2026 / animate Taipei August 15 - August 30, 2026 / animate KOREA main store Hongdae August 15 - August 31, 2026 / animate Shanghai Flagship Store, animate Wujiaochang, animate Chengdu, animate Hangzhou, animate Hong Kong August 15 - September 6, 2026 / animate Bangkok, animate Kuala Lumpur October 10 - October 25, 2026 / animate Los Angeles

Event Period / Locations: August 8 - September 6, 2026 / All animate stores in Japan, animate Online Shop August 1 - August 31, 2026 / animate Taichung, animate Kaohsiung August 15 - August 30, 2026 / animate KOREA Busan, animate KOREA Jamsil Lotte August 15 - August 31, 2026 / animate Guangzhou, animate Xiamen August 15 - September 6, 2026 / animate Future Park Rangsit

Event Period / Locations: August 1 - August 31, 2026 / animate Taipei August 15 - August 30, 2026 / animate KOREA main store Hongdae, animate KOREA Busan (*4), animate KOREA Jamsil Lotte August 15 - August 31, 2026 / animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou, animate Hong Kong August 15 - September 6, 2026 / animate Bangkok, animate Kuala Lumpur

Persona series (ATLUS)
  
Event Period / Locations: September 19 - October 25, 2026 / animate Ikebukuro Flagship Store 1st Floor September 11 - September 28, 2026 / animate Taipei September 12 - September 27, 2026 / animate Shanghai Flagship Store, animate Wujiaochang, animate Chengdu, animate Hangzhou, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur September 19 - October 4, 2026 / animate Los Angeles, animate Hong Kong

Event Period / Locations: September 19 - October 25, 2026 / All animate stores in Japan, animate Online Shop September 11 - September 28, 2026 / animate Taichung, animate Kaohsiung September 12 - September 27, 2026 / animate Guangzhou, animate Beijing, animate KOREA Busan, animate KOREA Jamsil Lotte, animate Future Park Rangsit

Event Period / Locations: September 11 - September 28, 2026 / animate Taipei September 12 - September 27, 2026 / animate Shanghai Flagship Store, animate Chengdu, animate Hangzhou, animate Hong Kong, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur September 19 - October 4, 2026 / animate Hong Kong Dates TBD / animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama

Metaphor: ReFantazio (ATLUS)

Event Period: October 10 - November 1, 2026 
Locations: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Shanghai Flagship Store, animate Wujiaochang, animate Guangzhou, animate Chengdu, animate Beijing, animate Hangzhou, animate Hong Kong, animate Taipei, animate Taichung, animate Kaohsiung, animate KOREA main store Hongdae, animate KOREA Busan, animate KOREA Jamsil Lotte, animate Bangkok, animate Kuala Lumpur, animate Los Angeles, animate Online Shop

Event Period / Locations: October 11 - November 1, 2026 / animate Shanghai Flagship Store, animate Chengdu, animate Hong Kong, animate Taipei, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur Dates TBD / animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama

Yakuza / Like a Dragon 

Event Period: November 21 - December 13, 2026 
Location: animate Los Angeles

Event Period: November 21 - December 13, 2026 
Locations: animate Shanghai Flagship Store, animate Wujiaochang, animate Guangzhou, animate Chengdu, animate Beijing, animate Hangzhou, animate Hong Kong, animate Taipei, animate Taichung, animate Kaohsiung, animate KOREA main store Hongdae, animate KOREA Busan, animate KOREA Jamsil Lotte, animate Bangkok, animate Kuala Lumpur

Event Period: November 21 - December 13, 2026 
Locations: animate Shanghai Flagship Store, animate Chengdu, animate Hong Kong, animate Taipei, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur

Angry Birds (Rovio)  

Event Period / Locations: Scheduled for around February 2027 / animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Online Shop Scheduled for around December 2026 / animate Shanghai Flagship Store, animate Hong Kong, animate Taipei, animate KOREA main store Hongdae, animate Bangkok, animate Kuala Lumpur, animate Los Angeles

Sakura Wars  

Event Period: Scheduled for around January 2027 
Locations: animate Ikebukuro Flagship Store, animate Akihabara, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Shanghai Flagship Store, animate Wujiaochang, animate Guangzhou, animate Chengdu, animate Beijing, animate Hangzhou, animate Hong Kong, animate Taipei, animate Taichung, animate Kaohsiung, animate Bangkok, animate Future Park Rangsit, animate Kuala Lumpur, animate Los Angeles, animate Online Shop

Event Period: Scheduled for around January 2027 
Locations: animate Ikebukuro Flagship Store, animate Akihabara ANNEX, animate Shibuya, animate Kichijoji PARCO, animate Yokohama VIVRE, animate Sendai, animate Nagoya, animate Osaka Nippombashi, animate Umeda, animate Okayama, animate Shanghai Flagship Store, animate Chengdu, animate Hong Kong, animate Taipei, animate Bangkok, animate Kuala Lumpur

Please note that the content is subject to change, postponement, or cancellation due to various circumstances.