Puyo Puyo Gratte events will begin in July 2026, followed by a fair starting in February 2027

As the second installment of a year-long collaboration project between Animate Co., Ltd. and SEGA Corporation featuring SEGA Group IPs, we will be holding a “Puyo Puyo” fair and Gratte   collaborations.

 Featuring eight globally popular IPs owned by SEGA and its group companies, we will create opportunities for fans to experience the charm of these works up close through exhibitions,     merchandise sales, and Café Gratte collaborations at over 140 Animate stores both in Japan and overseas.

 For “Puyo Puyo,” the second installment in this series, we will begin rolling out the Gratte menu at overseas stores starting in July 2026, followed by the fair and Gratte menu at both domestic and overseas stores starting in February 2027. At participating stores, customers can purchase “Graphic Lattes”—drinks featuring character prints on the whipped cream—and “Icing Cookies.”

 We will continue to hold collaborations with various other works, so please stay tuned for     further updates.
Event Period / Locations:
<July 11–August 2, 2026> Animate Hong Kong, Taipei, Bangkok, Kuala Lumpur
<July 18–August 9, 2026> Animate Hongdae, Chamshil Lotte
<July 25–August 16, 2026> Animate Shanghai Flagship Store, Chengdu, Hangzhou, Beijing, Xiamen
SEGA・ATLUS × Animate Special Website: https://www.animate.co.jp/ex/sega_animate